TRANSFORMATION OF NARRATIVE DISCOURSE ON VOLUNTEERING IN THE MEDIA SPACE OF UKRAINE (FEBRUARY 2022 – OCTOBER 2024)
DOI:
https://doi.org/10.17721/folia.philologica/2024/8/10Keywords:
narrative discourse, strategic narrative, operational narrative, conceptual and thematic groups, verbaliser lexemesAbstract
Media discourse, as a universal category of modern communicative and informative discourse reflecting current sentiments of society in various spheres of activity – politics, economics, culture, etc., is an important component of modern society and a representation of the undergoing changes. It is pragmatically oriented towards the formation of common values in society, informing and highlighting social issues that are relevant to society, and setting the vector for perceiving events that take place in physical space. An important component of the information space is the existence and promotion of a system of narratives as a form of comprehension and representation of reality, as tools for uniting the nation and building its resilience in the context of hybrid warfare. Formation and actualisation of new levers and behavioural patterns in the media space are tools to minimise risks of external destructive influence on society. In the context of Russian aggression, the topic of unity of Ukrainian society, promotion of Ukrainian values and priorities, and coverage of the established European vector of movement is a key one. The purpose of the article is to study the discourseforming role of the VOLUNTEER concept in shaping and transforming the narrative discourse on volunteering in the media space of Ukraine during the period of Russia's full-scale invasion of Ukraine, based on discourse and content analysis using Big Data technology. The study was carried out using the Attack Index information and analytical service, which allows determining the degree of information resonance or danger of information flows on selected topics/persons. The study was conducted within the timeframe of Russia's full-scale invasion of Ukraine – 24.02.2022 – October 2024. The content analysis was performed on the basis of 524,958 Ukrainian-language publications. Identification of the periods of information activity by key forms of volunteers allowed us to trace the change in strategic narratives about volunteering during the period of Russia's full-scale invasion of Ukraine. The emergence of new narratives at the operational level, triggered by events in the physical space of the emergence, was recorded. The analysis allowed to identify lexical markers of strategic-level narratives being introduced and represented by conceptual and thematic groups, representatives of the VOLUNTEER concept. The conceptual and thematic groups reflect the subjects of activity, their actions and features, and the objects of activity and their actions, as well as the actions of society and authorities towards volunteers.
References
Vermenych, Ya.V. (2013). Lokalno-rehionalni rivni vitchyznianoho naratyvu [Local and regional levels of the national narrative]. Ukrainskyi istorychnyi zhurnal – Ukrainian Historical Journal, 5, 4–23 [in Ukrainian].
Vidnianskyi, S.V., & Martynov, A.Iu. (2013). Natsionalni istorii v metanaratyvi protsesu hlobalizatsii: z yevropeiskoho dosvidu [National histories in the metanarrative of globalisation: from the European experience]. Ukrainskyi istorychnyi zhurnal – Ukrainian Historical Journal, 6, 4-17 [in Ukrainian].
Dynamika rosiiskykh naratyviv pro Ukrainu ta yikh eksport v ukrainskyi mediaprostir [Dynamics of Russian narratives about Ukraine and their export to the Ukrainian media space]. (2021). Retrieved from: https://drive.google.com/file/d/15S3n--3ZgyPTHanoCLBUq9XuUN4BebtN/view [in Ukrainian].
Dubov, D. V. (2016). Stratehichni komunikatsii: problemy kontseptualizatsii ta praktychnoi realizatsii [Strategic communications: problems of conceptualisation and practical implementation]. Stratehichni priorytety. Seriia: Polityka – Strategic Priorities. Series: Politics, 4, 9–23 [in Ukrainian].
Zykun, N.I., & Bessarab, A.O. (2020). Naratyv yak kontentna osnova mizhnarodnykh stratehichnykh komunikatsii [Narrative as a content basis for international strategic communications]. Derzhava ta rehiony. Seriia: Sotsialni komunikatsii – State and Regions. Series: Social Communications, 1(41), 4–12. [in Ukrainian].
Kompantseva, L. (2020). Linhvistychna ekspertyza sotsialnykh merezh v umovakh hibrydnykh vyklykiv natsionalnii bezpetsi Ukrainy. [Linguistic expertise of social networks in the context of hybrid challenges to the national security of Ukraine]. Aktualni problemy ukrainskoi linhvistyky: teoriia i praktyka – Current Issues of Ukrainian Linguistics: Theory and Practice, 40, 119–139 [in Ukrainian].
Kompantseva, L. (2024). «Miaka syla» Rosii yak mediina stratehiia [Russia's «soft power» as a media strategy]. Stratehichni komunikatsii v umovakh viiny: pohliad vid volontera do naukovtsia – Strategic Communications in Wartime: A View from a Volunteer to a Scientist (pp. 241–275). Kyiv: 7BC. [in Ukrainian].
Markivska, L., & Siruk, N. (2022). Naratyvy «nekonventsiinoi» viiny suchasnoi Moskovii proty Ukrainy [Narratives of the «unconventional» war of modern Muscovy against Ukraine]. Ukrainoznavchyi almanakh – Ukrainian Studies Almanac, 30, 96–102 [in Ukrainian].
Butyrina, M., Bakhmetieva, A., Hudosnyk, O., Kyrylova, O., & Khotyun, L. (2022). Medianaratyvy [Medianarratives]. Dnipro : LIRA [in Ukrainian].
Milo, A.V. (2024). Kontsept BIZhENETs: linhvokulturnyi vymir (2014 – 2021 rr.): monohrafiia [The Concept of the Refugee: Linguistic and Cultural Dimension (2014-2021): a monograph]. Uzhhorod : Vyd-vo UzhNU «Hoverla» [in Ukrainian].
Nikolaienko, N., Vasylevych, Yu., & Komarchuk, O. (2020). Manipuliatyvnyi kharakter rosiiskykh zasobiv masovoi komunikatsii v umovakh rosiisko-ukrainskoi hibrydnoi viiny [The Manipulative Nature of Russian Mass Media in the Context of the Russian-Ukrainian Hybrid War]. Mizhnarodni vidnosyny, suspilni komunikatsii ta rehionalni studii – International Relations, Social Communications and Regional Studies,1 (7), 93–104 [in Ukrainian].
Pocheptsov, H. (2017). Vid pokemoniv do hibrydnykh viin: novi komunikatyvni tekhnolohii XXI stolittia [From Pokémon to hybrid wars: new communication technologies of the 21st century]. Kyiv : Vydavnychyi dim “Kyievo-Mohylianska akademiia” [in Ukrainian].
Snytko, O. (2020) Stratehichni naratyvy u systemi mekhanizmiv protydii informatsiinym vplyvam [Strategic narratives in the system of mechanisms to counteract information influences]. Aktualni problemy ukrainskoi linhvistyky: teoriia i praktyka – Current Issues of Ukrainian Linguistics: Theory and Practice – Current Issues of Ukrainian Linguistics: Theory and Practice, 40, 99–118 [in Ukrainian].
Snytko, O., & Hrechka, S. (2022). Bytva naratyviv u suchasnomu mediaprostori Ukrainy [ The Battle of Narratives in the Contemporary Media Space of Ukraine]. Aktualni problemy ukrainskoi linhvistyky: teoriia i praktyka – Current Issues of Ukrainian Linguistics: Theory and Practice, 44, 86–117 [in Ukrainian].
Syvak, T. V. (2019). Stratehichni komunikatsii u systemi publichnoho upravlinnia Ukrainy: monohrafiia [Strategic communications in the system of public administration of Ukraine: a monograph]. Kyiv : NADU [in Ukrainian].
Slukhai, N. (2024). Struktura informatsiinoho potoku periodu hariachoi fazy rosiiskoi ahresii ta suhestyvni zasoby yoho prosuvannia [The structure of the information flow during the hot phase of Russian aggression and the suggestive means of its promotion]. Stratehichni komunikatsii v umovakh viiny: pohliad vid volontera do naukovtsia – Strategic Communications in Wartime: A View from a Volunteer to a Scientist (pp. 285–301). Kyiv: 7BC. [in Ukrainian].
Shulska, N.M., & Ostapchuk, S.S. (2023). Vorozhi naratyvy v umovakh viiny v media: verbalni markery, informatsiina hihiiena ta sposoby protystoiannia [Hostile narratives in the media during the war: verbal markers, information hygiene and ways of confrontation]. Vcheni zapysky TNU imeni V. I. Vernadskoho. Seriia: Filolohiia. Zhurnalistyka – Scientific Notes of V. I. Vernadsky TNU. Series: Philology. Journalism, 34(73), №2, Ch.2, 158–163 [in Ukrainian].
Yavorska, H. (2021). Dynamika naratyviv (do problemy kohnityvnoi opirnosti mediinoho prostoru). Stratehichni komunikatsii v umovakh hibrydnoi viiny: pohliad vid volontera do naukovtsia [Dynamics of narratives (to the problem of cognitive resistance of the media space). Strategic Communications in Hybrid Warfare: A Volunteer-to-Scientist View: monograph]. Kyiv : NA SB Ukrainy [in Ukrainian].
Yuskiv, Kh. (2020). Naratyvy rosiiskoi propahandy v Ukraini [Narratives of Russian propaganda in Ukraine]. Visnyk Lvivskoho universytetu. Seriia filos.-politoloh. studii, 30, 226-232 [in Ukrainian].
Yavorska, H. (2021). Dynamika naratyviv (do problemy kohnityvnoi opirnosti mediinoho prostoru) [Narrative dynamics (on the problem of cognitive resilience of the media space)]. In L. Kompantseva (Ed.), Stratehichni komunikatsii v umovakh hibrydnoi viiny: pohliad vid volontera do naukovtsia – Strategic Communications in Wartime: A View from a Volunteer to a Scientist (pp. 26–37). Kyiv : NA SB Ukrainy. [in Ukrainian].
