GENOLOGY OF MODERN NEW MEDIA: DYNAMICS OF DEVELOPMENT AND APPROACHES TO STUDY
DOI:
https://doi.org/10.17721/folia.philologica/2024/8/11Keywords:
media, genre, genre groups, social media genresAbstract
Modern media genres or social media genres are characterized by multimedia, hypertextuality, and interactivity. These features distinguish them from traditional mass media. Classical or traditional genres are overcoming the multimedia barrier. They are successfully transforming. Simultaneously, new genres emerge, interacting with traditional ones and contributing to the intellectualization of online life. Genre analysis combines approaches from various linguistic and related studies, enabling the identification of homogeneous and heterogeneous features of genres in both synchronic and diachronic perspectives. Within the framework of current paradigms and the syncretism of linguistic and sociological interpretations, genology reveals the dynamics of development, similarities and differences between genres. The development of each genre is a natural, dynamic, and diffusive process that reflects various spheres of life. The challenge of genre analysis lies in their variability and contextuality. Genres are not static and are not always clearly defined; they can evolve over time and adapt to changes in communicative practices and technological possibilities. Understanding social media genres requires recognizing their dynamic and fluid nature, which allows for both adaptation and innovation. Despite a relative stability, contemporary genre studies emphasize the evolutionary nature of genres and point out that social changes, social contexts, and their interpretations and reinterpretations lead to genre modifications, blurred boundaries, and even the erasure of distinctions. With the help of modern media genres that rely on digital technologies, information is generated in real time, personalized for consumers, who thereby have the opportunity to participate in its creation and influence the process of collective media creativity. Thus, one of the prominent examples of the modern hybrid genre is а podcast as the successor to the blog. This study aims to analyze critically existing classifications of modern social media genres and to justify an approach that enables grouping the studied genres based on a set of key parameters.
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